Monday, April 23, 2012

Caring as a business advantage

If you still didn't see the news about Vodafone having bought Cable and Wireless Worldwide, then, by all means, change your news provider into dinheirovivo (he he, that's publicity for the project I've built).

As a customer that is very happy with Vodafone's service in Portugal, I can only cheer for this aquisition. Of all my providers, Vodafone is the one that gives me less grief, less worries and a better quality of service, even if they (usually) aren't the cheapest. Prouding myself of being a good technician and not the cheapest (but I always try to be the one with the best ROI), I cheer every move for quality instead of mind numbing low cost.

But, Vodafone, if they plan on staying in that market, they have to learn to play by different rules and, right now, I can only qualify their overall experience as "better than the others" and, not exactly at the level I know they could and should be.

Welcome to the 4G networks, where you can access the internet at blazing speeds, your kids start to do great at school, your wife (husband, bf/gf/whatever) turns into the person of your dreams, your dog will learn manners, your boss a great person and, your bank account something that compares with some small nation's GDP.

Marketing on the side, 4G is a small hell of frustrations where coverage is small, price is outrageous, equipments aren't compatible and, if you have Vodafone, you get to enjoy that for a couple of days until you finally decide to put the 4g pen over your head in a 20º angle with the moon and 12º angle with Saturn (the place where you have a good coverage), only to see that you exausted the PUA on your limiteless connection and now are surfing the web at 0,1 bps (some exageration may be included here for argument sake).

When a provider that sells his service on the grounds of hassle free for their users has some shady limits that border any decency, that's bad (that they are even legal is just another sign of our legislator's intelligence and knowledge). That those limits on how much bandwidth you can consume in 1 month period are spent after a couple of days of work (email, ssh and stuff like that), youtube (while I work for some music), a few hours of a radio streaming (hey, my work includes a Radio Station) and the random crap we all do in our day of facebook, gplus, comic sites for the strip of the day, this is an outrageous situation that had, as it's primary consequence, me not being a Vodafone's 4G customer.

An organization that prides itself of a good customer service needs to do better than 3% over the other guy. It has to be really good

Clearly the ones who launched this service aren't thinking that 4G can be a landline replacement Internet connection (for non gamers). It isn't only a "oh crap, I'm away from home and I need to check my tomatoes on farmville" kind of emergency connection but, that sort of thinking should have happened way before the service had went public.

Marketing folks, I have absolutelly no probllem with initiatives like the fair trade, the "every time you buy from us, we plant a tree", or whatever but, before caring for the world, business, services and the development of our market as an all would be a lot better if you cared for your products, your users experience and your name first.

PS. Blogger is marking every single word I wrote as misspelled, till I can look at and solve this issue, I can't even proof read what I just wrote. So, now I know how I would write if I was in an old typewritter.

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